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November 2015
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Syndication

We welcome Dana C Palmer, Esq. back on the Law Business Podcast.

To listen to our previous interview with him, please check out episode 012.

The reason we called Dana back the show is because recently he took six (yes, 6!) weeks off of work with emergency access only, and while he was away, his law firm continued to function normally.

We were curious about how he achieved this level of freedom, and what preparations were necessary for his law firm to function without him being in the office.

Dana was more than generous in sharing every detail about the process he went through to achieve his goals.

Taking six weeks off cannot be done without motivated team members. Dana talks about how he finds the right employees, and how he keeps them motivated.

As a real CEO, Dana works a lot on building his business, but spends progressively less time doing actual legal work. To buy his time back and to be able to focus on higher level issues, he kept hiring new team members to replace himself.

Listening to Dana’s experiences really clarifies what “working on your law firm” means in practice.

Direct download: LBP-E021-Dana_Palmer.mp3
Category:general -- posted at: 7:40pm EDT

Consumers now use an average of 10.4 resources before making a buying decision.  Pre-shopping is occurring more and more frequently, and this is true in the legal industry.  If you want to be found online, you need to be visible.  

Inbound marketing is a methodology where you attract potential clients to your business with blogs, white papers and social media.  

Once you convert visitors into leads, you begin to interact with them as they are making a decision about which law firm to hire.  As you nurture your leads, you close the clients who are the best fit for your firm.  

You continue to delight them with excellent content and service, all while establish an ongoing relationship that helps build your law firm’s brand.  Essentially, the inbound methodology helps consumers go from search to buying, and then to promoters of your brand.

Liz also discusses three common marketing mistakes that attorneys make:
• They don’t consider their target market
• They are unwilling to test campaigns
• There is a disconnect between marketing and sales


Liz’s website: http://hershpr.com/
Liz’s inbound marketing blog: http://blog.hershpr.com/

Direct download: LBP-E020-Liz_Hirsh.mp3
Category:general -- posted at: 12:46pm EDT

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