Law Business Podcast









December 2014
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In this episode of the Law Business Podcast, Craige Thompson continues to share with us the things that set him apart from his competition. Part of his success comes from his unique way of approaching potential clients. Going into sales calls with a giving and helping mindset allows him to connect on a personal level, and this often positively surprises people.

Craige’s tip is to be willing to face the fears of running the business side of a law firm, and to seek out personal and professional growth from different sources. He’s convinced that being open to mindset shifts is an integral part of one’s overall growth. His first memorable mindset-shift happened when reading the book E-Myth – by Michael E. Gerber. We talk in detail about how this revelation changed the way Craige views his own role in the business as an entrepreneur.

Just like everything in real life, growing a business is mostly not a straight road. Craige shares the challenges he faces and the lessons he’s learned. He emphasizes that goal setting and looking at key financial metrics can be unpleasant, but the more prepared you are the less likely it is that you will make mistakes with a lasting effect.

Craige also shares with us all the marketing projects he’s involved in currently to get out his message: writing two books, giving speeches, publishing a newsletter and a podcast.

Book recommendation: E-Myth by Michael E. Gerber

Tech tip: Voxer – mobile messaging for teams & Evernote

Direct download: LBP-E007-Craige_Thompson_Part2.mp3
Category:general -- posted at: 5:58pm EST

Before going to law school and becoming an IP lawyer, Craige was an electrical engineer with 10 years of experience designing products. But he grew up being around a small family business, so the seeds of entrepreneurship were sown early on.

Shortly after testing the waters and working for somebody else, he opened his own boutique IP law firm, where they “speak fluent engineer”.

Today he believes that the sooner you start effective marketing, the sooner you can grow your law firm into a profitable and thriving law business.

Direct download: LBP-E006-Craige_Thompson_Part1.mp3
Category:general -- posted at: 3:44pm EST

We continue our conversation with Lewis to find out what helps him be efficient with his time and how is he able to plan out this law firm’s growth 18 months into the future.We touch on the tough subject of key performance indicators: which numbers does Lewis look at and how frequently?

Even if you’re profitable, cash flow management or the lack of, can make or break your practice. Let’s find out how Lewis was able to implement a cash flow management system that makes him sleep better at night. And no, it does not involve a bank line of credit.

Goals without deadlines are just dreams.  Does Lewis have written down business and financial goals with deadlines? Why is it important to have them and how often should they be revised? What about written down policies and procedures? Who should be in charge of that?

Business Advice: Have someone you can talk to about your business and personal growth, like a coach or a spouse or both.

Book recommendation: The Go-Giver: A Little Story About a Powerful Business Idea by Bob Burg

Direct download: LBP-E005-Lewis_Landerholm_Part_2.mp3
Category:general -- posted at: 11:15am EST

In only 4 years Lewis Landerholm has built a close to 7-figure family law business in Portland, OR.

How was he able to do that?

Of course a background in sales and marketing before law school helped, but listen to the interview and find out how viewing sales differently and putting in place marketing and business processes made Lewis’ goals happen. 

Lewis now employs 2 associates, 2 paralegals and 4 admin staff, who allow him to focus exclusively on rainmaking. Find out how he views the sales process and how did he learn not to have any problems having the “money talk” with his clients.

Direct download: LBP-E004-Lewis_Landerholm_Part_1.mp3
Category:general -- posted at: 10:37am EST

Peter J. Goodman, Esq., owns The Goodman Law Firm with offices in Brooklyn, NY and Long Island. He specializes in real estate law, religious corporation law and personal injury law.

Peter started out as a litigator, but found himself going back to transactional work because he enjoys problem solving and creating business solutions.

Bringing in new business is the biggest challenge for most solo law firm owners. In this interview we get insight into what makes Peter a true rainmaker.

Even though good customer service is an overused value-add proposition, find out how Peter takes servicing his clients’ needs to the next level by becoming their trusted advisor and problem solver. 

Direct download: LBP-E003-Peter_Goodman.mp3
Category:general -- posted at: 1:02pm EST

Amber James, Esq is the founder and owner of New Beginnings Family Law in Huntsville, Alabama.

Listen to this episode to hear what makes Amber successful as a business owner. Part of her success is the way she focuses on marketing by providing valuable content to her prospective clients through both traditional and video blogging.

Find out what Amber did when she struggled in her practice and what she learned from overcoming her difficulties.

Having specific business goals is very important. Amber shares with us both her personal and business goals, and how she plans to achieve them.

Direct download: LBP-E002-Amber_James_Part_2.mp3
Category:general -- posted at: 12:51pm EST

Amber James, Esq is the founder and owner of New Beginnings Family Law in Huntsville, Alabama.

Listen to this episode to find out what Amber did when her business started growing rapidly, but her business model wasn’t immediately scalable.

She talks about the importance of work-life balance and what does she do to improve it.

Finding great employees isn’t easy. Find out about Amber’s hiring process that resulted in building an A-team around her.

Direct download: LBP-E001-Amber_James_Part_1.mp3
Category:general -- posted at: 12:42pm EST